Berner

Berner 是一位美国说唱歌手兼大麻企业家，他共同创立了 Cookies，这是全球最知名的大麻品牌。本名 Gilbert Anthony Milam Jr.，出生于旧金山，他建立的事业横跨嘻哈音乐与合法大麻产业。作为唱片艺人，他独立发行了 47 张专辑，其中四张进入 Billboard 200 榜单。他 2022 年的专辑《From Seed to Sale》最高排名第 20 位。不过，Berner 真正的影响力来自 Cookies，该品牌于 2021 年被 AdAge 评为美国最热门品牌之一，成为首家获此殊荣的大麻公司。如今，Cookies 在五个国家拥有超过 55 家零售店，提供 2000 多种产品。粉丝们视 Berner 为白手起家的奋斗者，他将街头信誉转化为合法的全球帝国，同时始终忠于旧金山大麻文化的根源。[编辑]

在旧金山长大时，Berner 与另外四人挤在一间狭小的单间公寓里。他的父亲是第一代墨西哥移民，经营一家墨西哥卷饼餐厅，而母亲则经营一家猎头公司。Berner 从 13 岁开始工作，并说自己从未停歇。他的第一份工作是卖大麻，这最终让他成为了一名 budtender。那些早年岁月让他洞悉了大麻行业的方方面面，并为他未来的品牌播下了种子。他于 2007 年发行了首张个人专辑《Dirty Sneakers... Plenty Ways to Get It》，同年与 Equipto 合作推出了《Track Money & Pack Money》。那时，他仍在本地打拼，远未成为后来的商业大亨。[编辑]

Berner 的突破出现在 2015 年，他创立了 Cookies 并发行了 EP《20 Lights》，该 EP 进入了 Billboard 200 榜单。该品牌迅速成为高品质大麻和街头服饰的代名词。2016 年，他的专辑《Hempire》也成功上榜。两年后，Wiz Khalifa 将他签入 Taylor Gang Entertainment，为他的音乐事业提供了更广阔的平台。Berner 持续发行专辑：2021 年的《Gotti》和 2022 年的《From Seed to Sale》，后者成为他排名最高的作品，位列第 20 名。与此同时，Cookies 呈爆炸式增长。到 2021 年，该品牌在全球已拥有超过 55 家门店，并被 AdAge 评为最热门品牌。Berner 还推出了其他事业：Vibes Papers、拥有七家实体店的 Cookies SF 服装、Lemonnade 以及 Bern One Entertainment 唱片公司。截至 2026，他仍在继续拓展 Cookies 的国际业务。[编辑]

Berner 的公众形象是一个合法成功的奋斗者。他展现自己是一个家庭至上的企业家，从不忘记自己的出身。他的 Instagram 动态融合了音乐宣传、Cookies 产品发布和生活照，整体氛围是不惹事、重实干。粉丝们欣赏他的真诚——他从街头卖大麻到经营价值数十亿美元的帝国，并且公开谈论这段历程。他的粉丝群体与大麻文化和嘻哈粉丝高度重叠，这些人钦佩他的商业头脑。Berner 的风格休闲且偏向街头服饰，经常穿着 Cookies 的周边产品。他很少卷入争议，专注于打造自己的品牌。[编辑]

Berner's fame is a different kind of stardom, one built not on chart-topping singles but on a global brand that turned cannabis culture into a billion-dollar empire. Yet, as of August 2026, iFANN's Global Fame Engine has evaluated Berner but he does not currently hold a placement in the published rankings, whether the Global Top 1,000 or any Top-100 scope list. That absence, however, says little about his cultural footprint; it reflects a metric that prioritizes certain signals over entrepreneurial influence.

His fanbase, though not formally named, is vast and deeply integrated into the lifestyle he sells. With over 2 million Instagram followers, Berner's audience spans cannabis enthusiasts, hip-hop heads, and aspiring entrepreneurs who see his journey from street sales to CEO as proof of hustle. They rally around his motto, “No time for negativity,” and engage with his music, his Cookies merchandise, and his Vibes Papers. But this isn't a fandom built on coordinated campaigns or inside jokes; it's a community that shows up organically, through streaming his 47 albums, buying his products, and filling the seats at his film premieres.

What Berner gives his fans is access: to his music, his brand, and his story. In 2026, he premiered Splash City, a film he co-wrote, co-directed, and executive produced, to a sold-out crowd in Fresno. It's a personal project, a Bay Area crime drama, and it deepens the connection. For a fanbase without a name, it's a powerful bond.[编辑]

Berner's father, a first-generation Mexican immigrant, built a taco restaurant from scratch, a story of grit that shaped his own work ethic. His daughter launched Heartblaster Clothing at just 13, and Berner, who has been working since age 13, describes himself as never having stopped. He went from a cramped studio apartment to a house by the lake, and his Instagram bio reads: “No time for negativity. Founder & CEO of {Cookies}. Founder & CEO {Vibes Papers}. father 1st!”

Cookies made history as the first cannabis brand named one of America's Hottest Brands by AdAge. But Berner's legend extends beyond business. His rise from the mixtape underground, signing with Wiz Khalifa's Taylor Gang in 2012, is a story fans retell. And in 2026, he added a new chapter: Splash City, his feature film debut, premiered to a sold-out show in Fresno, a personal story that brought his Bay Area roots to the screen.[编辑]

Berner 的父亲是第一代墨西哥移民，经营一家墨西哥卷饼餐厅。他的母亲经营一家猎头公司。他在旧金山的一间小单间公寓里与另外四人一起长大。Berner 有三个孩子。他的女儿在 2020 年时 13 岁，经营着自己的服装品牌 Heartblaster Clothing。他曾自豪地谈到，女儿通过观察他工作而领悟了商业头脑，称她“非常亲力亲为，非常有主见”。[编辑]

Berner 与 Wiz Khalifa 关系密切，后者于 2018 年将他签入 Taylor Gang Entertainment。他还与加州说唱歌手 Equipto 合作了他的第一个项目。他的商业冒险使他与大麻行业和街头服饰文化中的知名人物建立了联系。[编辑]

关于 Berner 恋爱关系的细节未有公开记录。他有三个孩子，但母亲的身份在现有资料中未被提及。截至 2026 年，他的感情状况未知。他的 Instagram 简介强调自己首先是父亲，表明家庭是他的优先考虑，但他将私生活置于聚光灯之外。[编辑]

iFANN currently estimates Berner's net worth at $400 million. The bulk of that fortune comes from his role as Co-Founder and CEO of Cookies, the global cannabis brand Forbes called a “half-a-billion dollar empire” in 2020. Cookies operates over 55 retail locations across five countries, with more than 70 proprietary strains and 2,000 products. Berner also owns Cookies SF clothing, with seven brick-and-mortar stores worldwide. His music career, 47 independent albums, streaming, and touring, adds to the pile. Other ventures include Vibes Papers, Lemonnade, 1212 Ventures, and Bern One Entertainment. As cannabis legalization spreads and Cookies expands internationally, his wealth shows no sign of slowing.[编辑]

Berner并未获得过格莱美或BET奖等主要音乐行业奖项。不过，他的品牌Cookies在2021年被AdAge评为美国最热门品牌之一，成为首个获此殊荣的大麻公司。[编辑]