Brad Parscale

布拉德·帕斯卡尔（Brad Parscale）是一位美国数字顾问、媒体高管和政治顾问，1976年1月3日出生于堪萨斯州托皮卡。他以数据驱动的方法和备受争议的声誉而闻名，身高6英尺8英寸。截至2026年，他担任塞勒姆媒体集团（Salem Media Group）的首席战略官，这是一家保守派媒体公司。帕斯卡尔活跃于社交媒体，在X（推特）上约有20万粉丝，在Facebook上有5万粉丝，并作为政治评论员出现在保守派新闻媒体上。批评者常将他描绘成数字虚假信息操作者，而支持者则称他为数字天才。他的公众风格是商务休闲装，通常穿西装或Polo衫，并以直接和好斗的方式参与政治辩论。[编辑]

布拉德·帕斯卡尔在堪萨斯州托皮卡的一个中产阶级家庭长大，父亲是推销员，母亲是家庭主妇。他就读于德克萨斯大学圣安东尼奥分校，获得工商管理学位。大学期间，他加入了男子篮球队，凭借身高和拼劲脱颖而出。毕业后，帕斯卡尔搬到圣安东尼奥，与吉尔·贾尔斯（Jill Giles）共同创立了数字营销公司Giles-Parscale。他没有接受过计算机科学的正规培训，但自学了网页设计和编码。该公司专门为当地企业和房地产经纪人建立网站。2011年，一次偶然的联系使他与特朗普集团签订了为特朗普品牌房产设计网站的合同。帕斯卡尔在2015年前一直是注册民主党人，之后在特朗普竞选前转为共和党人。[编辑]

帕斯卡尔的重大突破发生在2015年，当时唐纳德·特朗普（Donald Trump）聘请他为竞选试探委员会创建网站。当特朗普正式宣布参选时，帕斯卡尔将该网站转变为一个完整的竞选平台。2016年6月，他被任命为特朗普竞选团队的数字媒体总监。他率先利用Facebook的广告工具进行有针对性的在线筹款，帮助从小额捐赠者那里筹集了超过2.5亿美元。特朗普获胜后，帕斯卡尔于2017年与尼克·艾尔斯（Nick Ayers）共同创立了美国优先政策（America First Policies）。2018年2月，他被提升为特朗普2020年连任竞选的竞选经理。他负责庞大的数字运营，但因数据隐私和虚假信息而面临批评。2020年7月，在一系列失误后被比尔·斯蒂芬（Bill Stepien）取代。帕斯卡尔于2020年9月退出竞选和他的公司。2025年，他以塞勒姆媒体集团首席战略官的身份重返公众视野。著名言论包括：“我是一名数字顾问。我不搞政治。我只做数据和营销。”（《纽约时报》，2016年）以及“我们建造了一台能够找到人们并推动他们去投票的机器。”（《60分钟》，2016年）。[编辑]

帕斯卡尔在媒体中是一个有争议的人物，常被描绘成数字虚假信息操作者。右翼支持者称他为数字天才，而批评者则强调他在传播虚假信息方面的作用。他的公众风格是商务休闲装，通常穿西装或Polo衫。在社交媒体上，他直接且好斗，经常参与政治辩论。没有正式粉丝团名称，但保守派平台颂扬他的技术技能。帕斯卡尔高大的身材和冷静的举止使他在政治圈中独树一帜。他没有获得过任何重大奖项或荣誉，也没有登上过杂志封面或排行榜。[编辑]

For a figure who commands so much attention in political and media circles, Brad Parscale's fanbase is remarkably unorganized, in fact, it doesn't formally exist. There is no official fandom name, no coordinated fan projects, no birthday billboards, and no inside jokes passed among a dedicated community. Instead, his audience is a loose collection of political supporters and observers who follow his career with intense interest, but they have never coalesced into a fan culture with rituals or traditions. The stories that circulate about Parscale are not folklore but documented professional milestones: his celebrated role as the digital architect of the 2016 upset, and more recently, his controversial work as a foreign agent managing an Israeli influence operation that made headlines in 2025 and 2026.

What makes Parscale's following distinctive is its lack of structure, he is followed not for entertainment or artistry, but for his impact on politics and media strategy. His supporters on the right often praise his technical acumen, while critics scrutinize his methods, but neither side has formed a fan club or adopted a collective identity. In the world of fame, Parscale occupies a unique space: he is widely known, frequently discussed, and yet he holds no formal placement in the iFANN Global Fame Engine's published rankings as of August 2026. He has been evaluated, but he does not currently appear in the Global Top 1,000 or any Top-100 scope list. This places him in the company of many influential behind-the-scenes figures whose fame is substantial but not ranked on a global scale, his recognition is real, but it is not quantified by our rankings.[编辑]

Brad Parscale played college basketball as a walk-on at the University of Texas at San Antonio, a fact that hints at his athletic background. He was a registered Democrat until 2015, when he switched to Republican, a political evolution that preceded his rise in GOP circles. His firm Giles-Parscale was named after his business partner, Jill Giles, showing the personal nature of his early business ventures. In 2020, Parscale was temporarily hospitalized after a mental health incident involving a firearm, a private struggle that became public. He is a self-taught web designer with no formal computer science degree, a self-made technologist. Standing 6 feet 8 inches tall, he is one of the tallest figures in political consulting. He has not won any Oscars, Grammys, or Emmys, and has no Hall of Fame inductions or honorary degrees.

One of the most retold stories from his career is his role in Trump's 2016 victory, where his Facebook advertising strategy was widely credited with helping secure the upset, a story that has become a touchstone for political operatives. More recently, a new story has emerged: in 2026, investigations by TIME and other outlets revealed that Parscale was running a $1.5 million per month digital messaging operation for an Israeli influence campaign, including efforts to shape AI chatbot discussions about Gaza. This has become a defining controversy, overshadowing his earlier achievements and cementing his reputation as a master of digital manipulation.[编辑]

帕斯卡尔于2012年与坎迪斯·布朗特（Candice Blount）结婚，她是一名前模特和房地产经纪人。他们育有两个孩子。2020年，在帕斯卡尔的法律和个人问题困扰下，夫妻分居，坎迪斯于2021年以不可调和的分歧为由提出离婚，同年离婚最终完成。截至2026年，帕斯卡尔单身，居住在德克萨斯州。他没有公开详细讨论过他的父母或兄弟姐妹。[编辑]

帕斯卡尔与唐纳德·特朗普关系密切，曾担任他的数字总监和竞选经理。他与尼克·艾尔斯共同创立了美国优先政策。他的继任竞选经理是比尔·斯蒂芬。他在Giles-Parscale的商业伙伴是吉尔·贾尔斯。[编辑]

帕斯卡尔唯一公开的恋情是与前模特兼房地产经纪人坎迪斯·布朗特（Candice Blount），两人于2012年结婚，育有两个孩子。2020年，因帕斯卡尔的法律和个人问题，夫妻分居；2021年，坎迪斯以不可调和的分歧为由提出离婚，并于同年完成离婚手续。截至2026年，帕斯卡尔据称单身，未有新的公开恋情确认。[编辑]

iFANN currently estimates Brad Parscale's net worth at $50 million as of 2026. His wealth primarily stems from his digital consulting firm, Giles-Parscale, which handled lucrative contracts with the Trump Organization and other political clients. During the 2016 and 2020 campaigns, he earned a salary of roughly $150,000 annually as campaign manager, but the bulk of his income came from his firm's fees. Parscale also owns real estate in Texas, including a home in San Antonio. He has not pursued major business ventures outside politics, though his role at Salem Media Group adds a steady income stream. No major endorsements or other ventures are documented.[编辑]