Demi Rose

Demi Rose Mawby 是一位英国模特和数字创作者，她将 Instagram 账号发展为跨平台事业。截至 2026，她在 Instagram 上拥有超过 3000 万粉丝，是英国关注度最高的社交媒体人物之一。她的工作涵盖与 PrettyLittleThing、Boohoo 和 Fashion Nova 的品牌合作，登上《Maxim》、《GQ》和《Sports Illustrated Swimsuit》等杂志，以及推出自己的美妆和泳装系列。她以精致、身体积极的美学闻名，融合了令人向往的魅力和脚踏实地的白手起家叙事。[编辑]

Demi Rose 在伯明翰由母亲 Christine（一名护士）和父亲 Barry Mawby（一名商人）抚养长大。她就读于当地一所综合学校，老师形容她安静且勤奋。她小时候很害羞，因身材瘦削而遭受欺凌，后来通过时尚和美容找到了自信。17 岁时，她创建了 Instagram 账号作为爱好，发布模特风格的照片。几个月内，她获得了数千粉丝。青少年时期母亲因癌症去世是她人生中的重大损失。父亲于 2018 年因心脏病突发去世。大约 2014 年，模特星探通过她的 Instagram 页面发现了她，她因此获得了与小型品牌的首次付费合作。她 16 岁辍学，专注于事业发展。[编辑]

Demi Rose 的突破发生在 2016 年，当时她的 Instagram 粉丝数突破 100 万，这得益于她发布的比基尼和内衣照片走红。同年，她登上了《Maxim》。2017 年，她签约成为 PrettyLittleThing 的品牌大使，这是她的第一份重要合约。2018 年，她出现在《Playboy》中，并走上伦敦时装周的 T 台。到 2019 年，她的 Instagram 粉丝数达到 1000 万，并与 Fashion Nova 和《GQ》合作。2020 年，她登上《Sports Illustrated Swimsuit》，推出自己的泳装系列，并成为 Boohoo 的代言人。2021 年，她的粉丝数达到 2000 万，获得社交媒体明星奖，并做客《Love Island》。2022 年，她开通了 OnlyFans 账号，并为 Dolce and Gabbana 担任模特。2023 年，她登上了《Vogue Italia》，并推出了与 PrettyLittleThing 的联名系列。2024 年，她推出了美妆系列，Instagram 粉丝数达到 3000 万。截至 2026，她正在筹备一档真人秀节目和一部关于社交媒体与身体形象的纪录片。[编辑]

Demi Rose 的公众形象建立在迷人、海滩风的美学之上：在异国他乡拍摄的比基尼和内衣照片，配以深色长发和自信、身体积极的姿态。媒体常称她为社交媒体红人，小报则关注她的恋情和外貌。她的粉丝非正式地称为“Rosebuds”或“Mawby Mafia”，他们积极参与她的帖子互动。她每周发布两到三次动态，配以简短、充满表情符号的文案，表达感激或励志。批评者认为她宣扬了不切实际的身材标准，但她也因白手起家的成功和对自己经历的透明而受到赞扬。[编辑]

Demi Rose’s fans don’t have a name. No official fandom title, no coordinated campaigns, no rituals to speak of. What she has is a massive but passive following, millions who like, comment, and share her beach and bedroom posts, then scroll on. Her Instagram alone draws around 18 million followers, and her TikTok adds another 452,600. The closest thing to a fan narrative is the media’s favorite question: is she the English Kim Kardashian? That comparison has followed her through countless headlines, but it’s a press trope, not fan lore.

When it comes to iFANN’s Global Fame Engine, Demi Rose is currently evaluated but unranked, she doesn’t hold a spot in the published Top 1,000 or any Top-100 scope list. That’s a neutral statement of fact, not a judgment. Her fame is real, but it hasn’t translated into the kind of global ranking that iFANN tracks.

The most notable moment in her recent timeline is her re-emergence in August 2026 after a three-year absence from public view. Tabloids covered her return to Ibiza in a bikini, but there’s no documented fan reaction or mythology attached to it. No street shutdowns, no viral incidents, no extraordinary fan feats. Her fanbase remains a large, engaged-but-unorganized audience, more than a million strong, but without the structure or folklore that defines true fandoms.[编辑]

Demi Rose was bullied at school for being skinny and later said posting photos online helped her gain confidence. She has a butterfly tattoo on her lower back, got at age 18. She is a trained makeup artist and often does her own makeup for shoots. She has stated in interviews that she has never had cosmetic surgery. She is vegan and advocates for animal rights. She speaks fluent English and some Spanish. She has a fear of flying and takes medication for flights. She was offered a role in a Bollywood film in 2022 but declined due to scheduling conflicts. She owns over 100 pairs of designer sunglasses.

One story that circulates is her three-year disappearance from public life, which ended in August 2026 when she was photographed in Ibiza, a hiatus that left fans and media speculating. Another recurring media narrative casts her as the English Kim Kardashian, a comparison that has stuck despite her own brand of glamour. Neither has produced a verified fan legend, but they add texture to her public story.[编辑]

Demi Rose 由母亲 Christine（一名护士）和父亲 Barry Mawby（一名商人）抚养长大。母亲在她十几岁时因癌症去世；父亲于 2018 年因心脏病去世，享年 65 岁。她是独生女。她曾公开谈到年轻时失去双亲的巨大影响。截至 2026，她独自住在伦敦的一套公寓里，并在伯明翰拥有一处房产。她没有宠物。[编辑]

Demi Rose 曾与时尚品牌 PrettyLittleThing、Boohoo 和 Fashion Nova 广泛合作。她曾登上《Maxim》、《GQ》、《Sports Illustrated Swimsuit》、《Vogue Italia》和《Playboy》。2021 年，她作为嘉宾出现在《Love Island》中。她曾与 Burna Boy、Tyga、Andrew Taggart 和 Chris Brown 传出恋情。[编辑]

Demi Rose 曾在 2019 年至 2020 年被公开传闻与说唱歌手 Tyga 约会，但双方均未证实。2020 年，她被传与 The Chainsmokers 的 Andrew Taggart 有恋情，媒体广泛报道但未证实。她于 2021 年至 2022 年与尼日利亚歌手 Burna Boy 交往，两人曾在伦敦和伊维萨岛被拍到在一起，她还出席了他的演唱会。分手是友好的，归因于行程繁忙。她在 2022-2023 年曾短暂与商人 Jay Alvarez 传出绯闻。2023 年，有传闻称她与歌手 Chris Brown 在派对上被看到后开始交往，但双方均未证实。截至 2026 年，Demi Rose 单身，并表示她正专注于事业和个人成长。[编辑]

iFANN currently estimates Demi Rose’s net worth at $5.5 million. Her primary income source is Instagram sponsored posts, earning between $10,000 and $50,000 per post, with annual revenue of $500,000 to $800,000. Her OnlyFans account generates an estimated $200,000 to $300,000 annually. Brand endorsements from PrettyLittleThing, Boohoo, and Fashion Nova contribute $300,000 to $500,000 per year. Her beauty line, launched in 2024, adds roughly $200,000 annually, and her swimwear line about $100,000. Appearance fees range from $20,000 to $50,000 per event. She owns a home in Birmingham valued at $500,000 and a London flat worth $800,000, plus a stock and cryptocurrency portfolio of around $200,000.[编辑]

Demi Rose赢得了多个社交媒体和时尚奖项，包括全球奖的社交媒体明星奖（2021年）、英国时尚奖的最佳Instagram模特奖（2022年）、数字创作者奖的年度影响者奖（2023年）、英国风格奖的最佳社交媒体人物奖（2024年）以及社交媒体奖的最具影响力模特奖（2025年）。[编辑]