Huda Kattan

Huda Kattan 是一位美国化妆师、美妆博主兼企业家。她是 Huda Beauty 的创始人和主要所有者，该化妆品品牌一直位居 Sephora 和 Ulta Beauty 全球畅销榜前列。她在 Instagram 上拥有超过 5000 万粉丝，YouTube 频道教程浏览量达数百万，是美妆行业最具影响力的人物之一。她目前专注于将 Huda Beauty 扩展到身体护理领域，并筹备一部关于她生活的纪录片系列，该系列将于2026年底首播。[编辑]

Huda Kattan 出生于俄克拉荷马城，父母是伊拉克移民。父亲是教授，母亲是家庭主妇。童年时家庭频繁搬迁，曾居住于田纳西州和马萨诸塞州，最终定居在得克萨斯州达拉斯，Huda 在那里读高中。她自称曾是假小子，后来发现了对化妆的热情，经常尝试母亲的美妆产品。她的伊拉克血统影响了她的审美观，但直到大学毕业后她才认真追求美妆事业。

Huda 在密歇根大学迪尔伯恩分校获得金融学位，毕业后短暂从事金融工作，但觉得这份工作不充实。三个月后她辞职，进入洛杉矶 Make-Up Designory (MUD) 学习专业化妆艺术。2006 年，她移居迪拜成为一名自由化妆师，为名流和社交名媛服务，也曾为迪拜王室担任化妆师。2010 年，她在 WordPress 上推出了名为 Huda Beauty 的美妆博客，发布教程、产品评测和技巧。她真诚、接地气的内容迅速走红。一个转折点是当她制作了一个如何打造 Kim Kardashian 妆容的教程，该视频爆红，吸引了数百万观看，使她成为美妆界备受追捧的达人。[编辑]

2013 年，Huda Beauty 发布了首款产品：名为 Huda Beauty Lashes 的假睫毛系列。首次发布几小时内售罄，引起轰动，这标志着该品牌的突破时刻。2015 年，公司扩展至唇部产品，推出 Liquid Matte Lipsticks，成为畅销品。2017 年，Huda Beauty 推出 FauxFilter Foundation，一款高遮瑕粉底液，成为畅销品。在获得 TSG Consumer Partners 的少数股权投资后，该品牌估值超过 10 亿美元。2018 年发布的 New Nude Eyeshadow Palette 引发巨大热潮，多次售罄。同年，Huda 被《福布斯》评为顶级美妆网红。

Huda Beauty 于 2019 年通过 Wishful 系列进军护肤领域，专注于清洁肌肤产品。2020 年，公司与她的妹妹 Mona 合作推出了香水系列 Kayali。尽管疫情肆虐，线上销售仍有所增长。2021 年，品牌推出了纯净美妆线 Glowish，Huda 入选《福布斯》美国白手起家女富豪榜。2022 年发布的 Easy Bake Loose Baking Powder 成为爆款产品。2023 年，Huda Beauty 庆祝成立 10 周年，Huda 推出了播客《The Huda Boss》。2024 年，公司推出了防水眼线笔 Life Liner。2025 年，Huda 入选《时代》Next 100 榜单。截至2026，Huda Beauty 仍是 Sephora 和 Ulta Beauty 最畅销的品牌之一，并计划推出新产品。[编辑]

Huda 以华丽、高遮瑕的妆容著称，通常搭配夸张的睫毛、大胆的唇妆和无瑕的肌肤。她的个人风格优雅精致，偏爱中性色调和设计师品牌。媒体将她描绘成白手起家的企业家，从博客起家打造了价值数十亿美元的品牌，常被视作有抱负的美妆达人和女商人的榜样。一些媒体批评她宣扬不切实际的美妆标准，但她为自己的内容辩护，称其具有励志性。她在社交媒体上的声音温暖、鼓励且接地气，经常使用“Hey babes!”和“You are beautiful.”等短语。粉丝常被称为“Huda Babes”或“Huda Beauties”，她们经常仿妆并立即购买新品。[编辑]

Huda Kattan commands a global audience that functions less as a traditional celebrity fandom and more as a highly organized consumer ecosystem driven by digital engagement. Unlike musical artists with specific monikers, her followers identify simply as part of the Huda community or Huda Beauty family, united by an intense participation in product launches and a deep trust in her transparency regarding personal struggles like medical emergencies. This unique dynamic allows her to generate viral moments through brand interactions rather than stage performances, turning every new release into a cultural event. Her influence extends beyond cosmetics, shaping conversations on business ethics and geopolitical activism while maintaining a loyal base that scrutinizes and celebrates her work simultaneously. Despite this massive reach and her status as a Forbes-listed entrepreneur, iFANN's Global Fame Engine has evaluated this person, but they do not currently hold a placement in the published rankings (Global Top 1,000 or a Top-100 scope list).[编辑]

Before her beauty empire took off, Huda worked at a fast-food restaurant and later trained as a certified makeup artist at Make-Up Designory in Los Angeles. She speaks both English and Arabic fluently and is a practicing Muslim whose faith guides her business decisions. Her first product, false lashes, was born from her own need for dramatic eyes for a wedding, leading to a career that includes working for the Dubai royal family. A tattoo of her daughters' names adorns her wrist, and despite a fear of flying, she travels constantly for her brand. The New Nude Eyeshadow Palette exists thanks to thousands of fan requests, and she once appeared as a guest judge on RuPaul's Drag Race in 2020. Fans often retell her origin story of leaving a finance job to become a self-made mogul, a narrative central to her legend. In April 2026, she shared hospital selfies about a breast implant rupture emergency, cementing her reputation for radical honesty. Later that year, she accepted the TIME100 Impact Award, further solidifying her status as a global icon.[编辑]

Huda 于 2009 年与 Christopher Chris Goncalo 结婚。Chris 曾是职业篮球运动员，后转型为企业家，负责 Huda Beauty 的运营。这对夫妇育有两个女儿：Nour（2011 年出生）和 Alya（2014 年出生）。他们居住在迪拜的朱美拉棕榈岛。Huda 有三个兄弟姐妹：妹妹 Mona 和 Alya 都在 Huda Beauty 工作，还有弟弟 Khalid。Mona 共同创立了 Kayali 香水系列。Huda 形容 Chris 是她的支柱和商业伙伴，并认为家人让她保持脚踏实地。[编辑]

Huda 与她的姐妹 Mona Kattan（Kayali 香水系列联合创始人）和 Alya Kattan（品牌经理）密切合作。她的丈夫 Chris Goncalo 负责业务运营。主要零售合作伙伴包括 Sephora 和 Ulta Beauty。她于 2019 年与 Jeffree Star 合作推出了限量版彩妆系列。TSG Consumer Partners 于 2017 年投资了 Huda Beauty。[编辑]

Huda Kattan 自 2009 年起与 Christopher Chris Goncalo 结婚。两人在 Huda 于迪拜担任化妆师时相识，当时 Chris 是一名职业篮球运动员。退役后，Chris 加入 Huda Beauty 担任业务合伙人，负责运营和战略。这对夫妇有两个女儿：Nour（2011 年出生）和 Alya（2014 年出生）。他们居住在迪拜。截至 2026 年，婚姻关系稳定，没有公开的分居传闻。Huda 未曾与其他伴侣传出绯闻。[编辑]

Per iFANN's editorial analysis, Huda Kattan's net worth in 2026 is estimated at $600 Million. The majority of her wealth comes from her ownership stake in Huda Beauty, which was valued at $1.2 billion in 2017 after a minority investment from TSG Consumer Partners. She is believed to own approximately 50-60% of the company. Her annual income from brand profits, salary, and dividends is estimated between $10 and $20 million. Huda also earns from endorsement deals with retailers like Sephora and Ulta, as well as sponsored social media posts, which bring in an estimated $500,000 to $1 million per year. She owns real estate in Dubai's Palm Jumeirah, valued at around $15 million, and a home in Los Angeles. Huda holds minority stakes in other beauty and tech startups. Forbes has listed her among America's Richest Self-Made Women multiple times, with a 2025 estimate of $560 million.[编辑]

Huda Kattan 和 Huda Beauty 赢得了众多美容和生活方式出版物的奖项。这些包括多个 Allure 最佳美妆奖（产品如 FauxFilter 粉底液和 Easy Bake 散粉）、Cosmopolitan 美妆奖（New Nude 眼影盘和液体哑光唇膏），以及《Harper's Bazaar Arabia》和《Glamour》的年度品牌奖。她还在 2022 年获得了 Shorty 奖的最佳美妆影响力人物奖。[编辑]