Leila Pereira

Leila Mejdalani Pereira 是一位巴西女商人、律师、记者和体育高管。她是巴西最大的消费信贷公司之一 Crefisa 的首席执行官，并自2021年起担任 Sociedade Esportiva Palmeiras 的主席，成为该俱乐部107年历史上首位女性领导人。在她的任期内，她带领球队赢得了多项全国和洲际冠军。她的领导风格融合了企业纪律和足球战略，这种结合为 Palmeiras 带来了持续的成功，并使她成为体育界一个具有争议但至关重要的人物。福布斯巴西将她列为该国最有影响力的女性之一，2022年她被评为巴西第五富有的女性。她也是一名持牌律师和前电视记者，截至2026年，她的身价估计为15亿美元。[编辑]

Leila Pereira 在圣保罗的工人阶级社区 Cambuci 长大，父亲是一名司机，母亲是家庭主妇。经济拮据如影随形，她十几岁时就开始做秘书以补贴家用。为了创造更美好的未来，她以非凡的自律追求高等教育，在完成全天工作后，晚上到 Universidade Presbiteriana Mackenzie 上课。她获得了法律和新闻学双学位，这反映了她广泛的抱负。

毕业后，她在 Bandeirantes TV 担任记者和电视主持人，报道体育和综合新闻。20世纪90年代末，她离开媒体加入由她当时的丈夫 José Roberto Lamacchia 创立的消费信贷公司 Crefisa。她最初在通讯部门工作，但敏锐的商业直觉很快显现。21世纪初离婚后，她接任首席执行官，将 Crefisa 转变为专注于工资贷款和消费信贷的金融巨头。这段时期为她后来在巴西足球界的影响力奠定了基础。[编辑]

Pereira 的突破发生在2015年，当时她促成了 Crefisa 与 Palmeiras 之间一项里程碑式的赞助协议，每年向俱乐部注入约8000万雷亚尔。这一合作颇具争议，批评者指责她模糊了赞助商和俱乐部之间的界限，但不可否认的是，它在财务和竞技上重振了 Palmeiras。2017年，她加入俱乐部顾问委员会，并于2021年11月以68%的选票当选主席，成为 Palmeiras 107年历史上首位女性领导人。

在她的领导下，Palmeiras 在2021年赢得了南美解放者杯，并在2022年、2023年和2024年连续三次获得巴西足球甲级联赛冠军。俱乐部还在2025年赢得了圣保罗州锦标赛。Pereira 大力投资基础设施，包括在 Guarulhos 新建了一座耗资2亿雷亚尔的训练中心。2026年，她宣布计划将 Crefisa 扩展到数字银行领域，进一步多元化她的商业帝国。她的任期以专业化、数据驱动决策和对胜利的不懈追求为标志。[编辑]

巴西媒体常称 Pereira 为『A Dona do Jogo』（游戏的主人）和『A Rainha do Futebol』（足球女王）。她的公众形象是精致的权威：量身定制的西装外套、铅笔裙、高跟鞋和她标志性的红唇。她在 Instagram 上保持专业的社交媒体形象，发布比赛日照片、奖杯庆祝活动和商务会议。支持者在比赛中高呼她的名字，并展示写着『Leila, nossa presidente』的横幅。批评者质疑 Crefisa 与 Palmeiras 之间密切的财务联系，但俱乐部的持续成功平息了大部分反对声音。Pereira 很少参与线上辩论，更愿意让结果说话。[编辑]

Leila Pereira commands a distinct sphere of influence within Brazilian culture, where her identity is inextricably linked to the institutional power of Sociedade Esportiva Palmeiras rather than a personal cult following. The public perceives her not as an entertainer with a dedicated fanbase, but as a formidable corporate executive and club administrator whose authority is exercised through press conferences, official governance, and strategic social media communication. While supporters chant her name and display banners, these actions are expressions of loyalty to the club's leadership and its on-field success rather than evidence of a formalized fandom structure specific to her personhood. There are no documented fan-funded projects, unique rituals, or organized campaigns bearing her name that exist independently of the broader Palmeirenses community. Her cultural mythology is rooted in her historic status as the first woman to lead the century-old institution, a narrative reinforced by her combative management style and vocal defense of the club's interests against rivals. Recent years have seen her reputation sharpened by controversial public commentary regarding league organization and rival statements, cementing her image as a fierce defender of Palmeiras' commercial and sporting priorities. Despite her high profile and polarizing nature, iFANN's Global Fame Engine has evaluated this individual and determined that she does not currently hold a placement in the published rankings for the Global Top 1,000 or any Top-100 scope list. Consequently, Leila Pereira is not ranked among the most famous people in the world at this time.[编辑]

Born on November 11, 1964, in Cambuci, São Paulo, Leila Pereira maintains a black belt in jiu-jitsu, a discipline she utilizes for stress relief and mental fortitude. She approaches football with the detached analytical eye of a business executive, preferring to study data and strategy over watching matches as a casual fan. Her professional image is defined by tailored power suits and a signature red lipstick, while her office at Crefisa displays extensive Palmeiras memorabilia and photographs with players. As a practicing Catholic, she has cited faith as a guiding principle in her decision-making process. Notably, despite her immense wealth derived from Crefisa and other ventures, she serves as president of Palmeiras without drawing a salary, accepting the role voluntarily. To ensure safety amidst threats received during her tenure, she travels in a bulletproof vehicle accompanied by a security detail. A defining moment in her modern legend occurred in 2023 when she was elected president, breaking a century-long barrier as the first woman to lead the club. This achievement was followed by a female-only news conference in January 2024, where she explicitly addressed structural challenges in sports administration. By late 2024, she had successfully navigated internal political conflicts, winning a legal case against a council member that solidified her authority within the organization.[编辑]

Pereira 与 José Roberto Lamacchia 的婚姻育有两个孩子，Rodrigo 和 Marcela。两人都在家族企业工作。她对自己的家庭生活相对保密，但曾提到她的孩子参与 Crefisa 的运营。她在圣保罗拥有多处房产，包括 Jardins 社区的一套豪华公寓和内陆的一处乡村庄园。她没有公开已知的宠物。她的父母分别是司机和家庭主妇；媒体报道中未提及他们的名字。Pereira 形容自己的成长环境简朴，但培养了强烈的职业道德。[编辑]

佩雷拉的前夫若泽·罗伯托·拉马基亚创立了Crefisa，目前仍是少数股东。她与帕尔梅拉斯主教练阿贝尔·费雷拉密切合作，后者带领球队赢得了多项冠军。前任主席毛里西奥·加略特支持她的候选人资格。她监督了年轻球星恩德里克的培养和出售至皇家马德里。巴西足协主席埃德纳尔多·罗德里格斯被提及为潜在的未来合作伙伴。内马尔公开赞扬了她的领导能力。[编辑]

佩雷拉与Crefisa创始人若泽·罗伯托·拉马基亚大约在20世纪80年代末结婚，21世纪初离婚。据报道，分手是友好的，他们保持了商业伙伴关系；拉马基亚仍是Crefisa的少数股东。他们育有两个孩子，罗德里戈和马塞拉。离婚后，佩雷拉没有公开约会或与任何人结婚。她在采访中表示自己专注于事业和家庭，对公开的恋情不感兴趣。截至2026年，她仍是单身。[编辑]

iFANN currently estimates Leila Pereira's net worth at $1.8 Billion as of 2026. This valuation is derived primarily from her majority ownership of Crefisa, a consumer credit company managing assets exceeding R$ 10 billion. Crefisa specializes in payroll loans, personal loans, and credit cards, having expanded operations into insurance and digital banking sectors. The company maintains an annual sponsorship agreement with Palmeiras valued between R$ 80 million and R$ 120 million. Beyond her primary financial holdings, Pereira holds stakes in various fintech startups and real estate development firms. Her personal property portfolio includes multiple residences in São Paulo, featuring a luxury apartment in Jardins and a country estate. Forbes Brazil previously ranked her as the fifth richest woman in the nation in 2022, assigning a value of R$ 8 billion to her assets at that time. She continues to serve as the voluntary president of Palmeiras without receiving a salary for the position.[编辑]

佩雷拉主要通过商业和领导力荣誉获得认可。《福布斯》巴西版从2018年到2024年每年将她列为该国最具影响力女性之一。她于2022年获得巴西领袖奖以表彰其在商业和体育领域的领导力。2016年的卡博雷奖表彰了Crefisa-帕尔梅拉斯赞助的营销卓越性。她还因在新闻和商业领域的工作获得了Troféu Mulher Imprensa奖。[编辑]